Manifold

Manifold empowers digital creators with tools and applications enabling true creative sovereignty and innovative NFT experiences.

Total hires

11

Diversity hires

6

Women engineering hires

3

Avg. embedded cost per hire

$32,675

Estimated contingent cost per hire

$51,159

Avg. savings per hire

$18,483

Total estimated savings

$203,317

Nicole Osborne

Head of People

Exceptional recruiters who become true partners in the hiring process.

I had the pleasure of working with Invenio, and I can confidently say they are exceptional recruiters. Their collaborative approach, coupled with a deep understanding of our business, made them invaluable members of our team. I highly recommend Invenio to anyone seeking dedicated and insightful recruiters who consistently go above and beyond - and who deeply care.

How Manifold built a more diverse engineering team in one of tech's most competitive talent markets

11 hires in 9 months. 6 diversity hires. A hiring strategy built intentionally from the ground up.

Manifold builds tools that empower digital creators to launch and own innovative NFT experiences - helping artists, brands, and communities participate directly in the future of digital ownership.

Backed by Andreessen Horowitz and Initialized Capital, and partnered with creators including Snoop Dogg, Jay-Z, and Steve Aoki, the company quickly became one of the most recognizable brands in web3 creator infrastructure.

As Manifold prepared to scale, the founding team made an intentional decision: they would not grow the company without meaningfully improving diversity across the organization — particularly within engineering.

In a web3 ecosystem known for severe representation gaps and highly competitive hiring dynamics, achieving that goal would require far more than traditional recruiting tactics.

Over a 9-month partnership, Invenio embedded directly into Manifold’s team to help scale engineering and product hiring while building one of the more intentionally diverse technical teams in the web3 ecosystem.

The result: 11 hires, including 6 diversity hires, within one of the most difficult talent pools in tech.

The challenge

Manifold’s hiring goals extended beyond simple headcount growth.

At the time, the company’s team consisted of eight employees, with leadership recognizing the need to address representation intentionally as the organization scaled.

Especially difficult within web3 engineering

  • Experienced diversity engineers in crypto and web3 were exceptionally rare
  • Many operated pseudonymously or anonymously within the ecosystem
  • Competition for top talent was intense
  • Traditional sourcing channels produced highly repetitive candidate pools
  • The company needed to maintain a high technical bar while also expanding representation meaningfully

A foundational priority

Leadership viewed diversity hiring as a foundational organizational priority, not a secondary initiative. That meant recruiting strategy itself needed to be redesigned around those goals from the beginning.

Why Manifold chose an embedded recruiting partner

Having previously worked with members of the founding team, Invenio was able to integrate quickly into Manifold’s operating environment and hiring culture.

Embedded directly into

  • Slack
  • Discord
  • Internal communication channels
  • Recruiting workflows
  • Founder and leadership calibration loops

A web3-specific hiring approach

Rather than relying on generic outbound recruiting strategies, Invenio partnered closely with leadership to build a web3-specific hiring approach intentionally designed to expand access to underrepresented talent pools.

The engagement included

  • Web3-native sourcing strategies
  • Diversity-focused market mapping
  • Community and events-based recruiting initiatives
  • ATS implementation and recruiting infrastructure
  • Hiring process design
  • Candidate experience optimization
  • Employer brand and hiring content development

Beyond filling roles

The goal wasn’t simply to fill roles. It was to help Manifold scale intentionally while maintaining alignment between hiring outcomes and company values.

Building the team

Over nine months, Invenio supported hiring across engineering and product functions while helping the company establish stronger recruiting systems and operational hiring processes.

Hiring phased by strategy

Importantly, all non-diverse hires were completed within the first two months of the engagement. Following that phase, the company committed fully to a diversity-focused hiring strategy moving forward - requiring significantly more specialized sourcing, outreach, and community-building efforts throughout the remainder of the partnership.

A personalized candidate experience

Because the recruiting function operated directly inside Manifold’s workflows and communication channels, the team was able to move quickly on calibration, process iteration, and candidate engagement while maintaining a highly personalized candidate experience.

The outcomes

The partnership helped Manifold scale technical hiring while making measurable progress toward its diversity goals in one of the industry’s most difficult hiring markets.

11 hires completed across engineering and product

The engagement supported foundational technical growth during a critical phase of company expansion.

6 diversity hires

The partnership helped significantly improve representation within the organization while maintaining a high technical hiring bar.

Recruiting infrastructure built for long-term scale

Beyond hiring execution, the engagement established recruiting systems, processes, and community-driven sourcing strategies designed to support future growth.

2021

11-50

Web3, NFT

Seed (undisclosed)

a16z, Initialized Capital

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